HEY U_
WELCOME TO UN_DID

Our mission is simple - break up all old fashioned norms, biases and stereotypes in beauty. Imagine if gender inclusivity, ethnic diversity and sustainability were the norm (and not a "marketing checkbox").

That's how we celebrate your individual flair, and bring it into the everyday.

WHAT DRIVES US?

UN_DO

gender biases in beauty. Celebrate individuality, true inclusivity and panache in the everyday.

UN_DO

complicated beauty routines. Our products are multi-purpose, easy to use and versatile - so you can do it your way.

UN_DO

unsustainable beauty practices. We're transparent, with conscious development processes throughout.

UN_DO

the negativity. Good vibes only.