Our mission is simple - break up all old fashioned norms, biases and stereotypes in beauty. Imagine if gender inclusivity, ethnic diversity and sustainability were the norm (and not a "marketing checkbox").
That's how we celebrate your individual flair, and bring it into the everyday.
gender biases in beauty. Celebrate individuality, true inclusivity and panache in the everyday.
complicated beauty routines. Our products are multi-purpose, easy to use and versatile - so you can do it your way.