WE ARE UN_DID
Real view, true talk.
Indian inspired, Science infused.
Good vibes only.
A NOTE FROM THE UN_DID FOUNDER, ROMI:
Being part of the Indian and LGBTQ+ communities myself, I felt representations of my communities in beauty were performative and didn’t authentically reflect who I am.
I created UN_DID to be a space for all people, to UN_DO some of those stereotypical representations and celebrate the uniqueness of all of us – everyday.
I was particularly inspired by my Indian upbringing in the UK. Like smelling spices of turmeric and cumin at a family feast or my Ba (grandmother) putting raw coconut oil in my hair every weekend. On the flip side, I was also discovering my identity in a Western world. It’s how two cultures collide that inspired the UN_DID products, and bringing both together that shape how I – and so many others – see themselves.